Friday, September 10, 2010

the hasbeens are the coolest

"Her name was Anita and she was the hottest mum in all of southern Sweden in the 1970’s. While smoking Camel she screamed at her kids until her curlers fell out and just looked fabulous in her white high-heeled clogs.

One summer day in 2006 we found the shoes she wore (300 pairs of red, white and black beautiful clogs from the 70’s) in the basement of an old clog factory in the neighboring village and brought them to Stockholm. So for all these people that shared our love for Anita’s wooden shoes and for ourselves we started Swedish Hasbeens."

~ swedish hasbeens
how cool can they be! their lookbook says it all
i don't think i've seen a lookbook with a more fascinating concept than this


Forever Boho said...

Such a fun lookbook! Love it =)

Peace & love

LIYUAN said...

cute lookbook! :D

Briana Le & Merissa Ren said...

those red boots are bomb.


lovelydisco said...

What an interesting concept for a clogs look book!

Meow Meow said...

wow! I love the vintage/wedding looking photos with all the colour!