Sunday, January 20, 2013

keep calm &








Keep calm and marry John
Wedding invite

This was every designer's nightmare brief - create an invitation for the wedding of two close friends. John and Sarah wanted to avoid all of the romantic cliches associated with wedding invitations. Instead, our brief was to create something fun and unique and capture their playful sense of humour.

A homage to the often parodied 1939 government poster emerged. Invitees receive either a printed poster, tea towel or mug. The play on words captures the couple's sense of humour as well as referencing the nerves often felt on the big day. The crown icon of the original poster was replaced by a wedding ring. Each limited edition item is hand numbered, providing a keepsake for friends and family.

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