the mcfancy ad campaign styled by amy moss for the cool hunter & photographed by marija ivkovic
"(mcfancy is) a pitch to mcdonalds for an upmarket pop-up restaurant for fashion week
the concept was to give mcdonalds food a complete makeover and re-brand
the fast food giant with an aesthetic suitable for a 5 star restaurant."
part art installation, part gathering spot and, part restaurant
offering the traditional macs menu but packaged in a way that makes a playful
yet stylish nod to the lifestyle of the highly desirable, influential fashion week people
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mcdonalds is the best thing that can happen to you during those 1am hunger pangs :)
though i wonder how many from the body-conscious fashion world would really eat macs during fashion week
also, meet amy moss from eatdrinkchic
a fashion/art/design blog that's full of eye candies & diy goodies
for eg, her diy ice-cream parlour. how cool is that! find out how to have your own here
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via eatdrinkchic & thecoolhunter
8 comments:
The prettiest post I've ever seen. I agree with you; not sure how much maccas they'd sell during fashion week! That make your own ice cream thing is absoloutley divine and my mouth is droooooooling!
how adorable!! i really wish i could have anyone of those little fashionable delights!
http://modebanana.blogspot.com/
The McFancy is kind of ridiculous and awesome. P.S. Thanks for the Eat Drink Chic rec!
junk food never looked so glamorous, and sweets never looked so sweet. yummmm.x
Omg!! I love this!!
ok I love it!
I love this...Great post and you have a beautiful blog here:)
Kisses and I cant wait to see more:)
this is soooo inspirational!
such a clever idea. i've seen chanel food in past editorials, but this pitch would be just genius, i hope they go through with it.
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